INSIDR, Paris - 2015 > present

INSIDR is a digital startup aiming to help international travellers before and during their trip to France. Since its creation in 2016, INSIDR has contributed to support over 1 million international travellers. Providing them innovative services and digital products in order to ease and enrich their travel experience.
INSIDR is now the n°1 partner of the biggest retailer, touristic operators and cultural institutions in Paris. Helping our partners to enhance their visibility for international audiences.

Our secret? Localised digital narratives in 6+languages targeting 9+local markets and ultra local marketing campaigns in 20+ local platforms and communities.

My role: Proud co-founder, in charge of the brand development, the marketing and the acquisition strategy.

PARIS LA NUIT, Paris - 2011 > 2014

PARIS LA NUIT is the first digital nightlife agenda in Paris. Created in 2011, when it was nearly impossible to have a qualitative overview of what was happening in Paris at night. PARIS LA NUIT listed parties, festivals, concerts and exhibitions. PARIS LA NUIT was in between a platform and an online magazine with a sharp editorial featuring the best of the music scene in Paris. Using an online and offline marketing strategy, we had a fast-paced organic growth and gathered in a few years an active community of 100k followers.

PARIS LA NUIT was acquired by Le Bonbon - media group in 2019 in order to reinforce their nightlife offer.

My role: Proud co-founder, in charge of the brand development, the design of the first website and the marketing strategy

ATELIER CHARDON SAVARD, PARIS - 2011 > 2019

Atelier Chardon Savard is a private Fashion Design school created 25 years ago. The school is known amongst Paris fashion scene as the most creative private school. Founder Dominque Savard has theorised a unique creative methodology based on observation drawing and constant experimentation. From 2011 to 2019, the school grew from 200 students per year to 450. Scaling the creative methodology and DNA has been the key challenge over this period. Atelier Chardon Savard has been a pioneer in the fashion design studies environment enforcing practises based on recycling, re-shuffling, re-using.

My role: Passionate professor sharing my love for crafts, up-cycling and mixed material experimentation through creative empowering classes such as Creative Methodology, Accessories design and Fashion Entrepreneurship. I also supported the pedagogical team and school founder with the on-boarding and training of the new professors.